CATEGORIES
The Lisbon International Advertising Festival includes several categories which represent the universe of creative advertising, design, public relations, and media planning. Here you can get to know all our categories as well as their subcategories.
Each category will have a specific jury within the Grand Jury who will only assess the work related to that specific communication area. The Grand Jury will choose the pieces that will be evaluated in person in Lisbon by our Executive Jury.
FILM
Film on TV
Film on WEB
Film on Cinema
Film Campaign
Self Promotion
Best Use of Film
Creative Effectiveness
PRESS
Press
Self Promotion
Press Campaign
Best Use of Press
Creative Effectiveness
RADIO
Radio
Self Promotion
Radio Campaign
Best Use of Radio
Creative Effectiveness
OUTDOOR
Outdoor
Indoor
Digital
Self Promotion
Outdoor Campaign
Best Use of Outdoor
Creative Effectiveness
PROMO
& ACTIVATION
Promo
Guerrilla Marketing
Self Promotion
Best Use of Media in Promo
Promo & Activation Campaign
Creative Effectiveness
DIRECT
Print Direct
Ambient Media
Indoor Direct (Public Spaces)
Interactive Digital Experience
Interactive Online Experience
Self Promotion
Creative Effectiveness
​
EVENTS
Outdoor Events
Indoor Events
Self Promotion
Creative Effectiveness
DIGITAL
Website
Microsite
Social Media
Online Advertising
Digital Games
Self Promotion
Best Use of Digital
Creative Effectiveness
Web Campaign
MOBILE
Innovative Technology
Apps
Website
Mobile Games
Self Promotion
Best Use of Mobile
Creative Effectiveness
PR
PR Strategic Planning
Crisis Management
Social and Environmental Responsibility
Self Promotion
Creative Effectiveness
INNOVATION
Innovative Technology
Creative Innovation
BRANDED CONTENT
Branded Content Campaign
Branded Content on TV
Branded Content on the Radio
Digital Branded Content
Branded Content Games
Promo Branded Content
Activation Branded Content
Direct Branded Content
Creative Effectiveness
DESIGN
Annual Reports
Brochures
Calendars
Catalogues
Corporate Identity
Direct Marketing
Editorial
Eco Design
Logo
Magazine/Cover Art
Packaging
Point of Purchase
Posters
Self Promotion
Illustration
Typography
Other
CRAFT
Animation
Art Direction
Best Production Value
Cinematography
Direction
Editing
Visual Effects
Script
Sound Design
Best Use of Music
Best Original Music
Other
CAMPAIGN
Integrated Campaign
Effectiveness in Campaign