CATEGORIES

The Lisbon International Advertising Festival includes several categories which represent the universe of creative advertising, design, public relations, and media planning. Here you can get to know all our categories as well as their subcategories.

Each category will have a specific jury within the Grand Jury who will only assess the work related to that specific communication area. The Grand Jury will choose the pieces that will be evaluated in person in Lisbon by our Executive Jury.

FILM

Film on TV

Film on WEB

Film on Cinema

Film Campaign

Self Promotion

Best Use of Film

Creative Effectiveness

PRESS

Press

Self Promotion

Press Campaign

Best Use of Press

Creative Effectiveness

RADIO

Radio

Self Promotion

Radio Campaign

Best Use of Radio

Creative Effectiveness

OUTDOOR

Outdoor

Indoor

Digital

Self Promotion

Outdoor Campaign

Best Use of Outdoor

Creative Effectiveness

PROMO

& ACTIVATION

Promo

Guerrilla Marketing

Self Promotion

Best Use of Media in Promo

Promo & Activation Campaign

Creative Effectiveness

DIRECT

Print Direct

Ambient Media

Indoor Direct (Public Spaces)

Interactive Digital Experience

Interactive Online Experience

Self Promotion

Creative Effectiveness

EVENTS

Outdoor Events

Indoor Events

Self Promotion

Creative Effectiveness

DIGITAL

Website

Microsite

Social Media

Online Advertising

Digital Games

Self Promotion

Best Use of Digital

Creative Effectiveness

Web Campaign

MOBILE

Innovative Technology

Apps

Website

Mobile Games 

Self Promotion

Best Use of Mobile

Creative Effectiveness

PR

PR Strategic Planning

Crisis Management

Social and Environmental Responsibility

Self Promotion

Creative Effectiveness

INNOVATION

Innovative Technology

Creative Innovation

BRANDED CONTENT

Branded Content Campaign

Branded Content on TV

Branded Content on the Radio

Digital Branded Content

Branded Content Games

Promo Branded Content

Activation Branded Content

Direct Branded Content

Creative Effectiveness

DESIGN

Annual Reports 

Brochures 

Calendars

Catalogues

Corporate Identity 

Direct Marketing 

Editorial 

Eco Design

Logo 

Magazine/Cover Art 

Packaging 

Point of Purchase 

Posters

Self Promotion

Illustration

Typography 

Other 

CRAFT

Animation 

Art Direction 

Best Production Value

Cinematography 

Direction 

Editing

Visual Effects 

Script

Sound Design

Best Use of Music

Best Original Music

Other

CAMPAIGN

Integrated Campaign

Effectiveness in Campaign

©2017 Lisbon Internacional Advertising Festival   

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