Categories
The Lisbon International Advertising Festival includes several categories which represent the universe of creative advertising, design, public relations, and media planning. Here you can get to know all our categories as well as their subcategories.
Each category will have a specific jury within the Grand Jury who will only assess the work related to that specific communication area. The Grand Jury will choose the pieces that will be evaluated in person in Lisbon by our Executive Jury.
Film
Film on TV
Film on WEB
Film on Cinema
Campaign
Self Promotion
Best Use of Film
Creative Effectiveness
Branded Content
Press
Self Promotion
Campaign
Best Use of Press
Creative Effectiveness
Normal Format
Special Format
Branded Content
Radio
Radio
Self Promotion
Campaign
Best Use of Radio
Creative Effectiveness
Radio Web
Branded Content
Outdoor
Indoor
Self Promotion
Campaign
Best Use of Outdoor
Creative Effectiveness
Normal Format
Special Format
Digital Outdoor
Interactive Outdoor
Promo
& Activation
Guerrilla Marketing
Self Promotion
Best Use of Media in Promo
Campaign
Creative Effectiveness
​Public Thoroughfare Activation
Point of Sale Activation
Low Budget Activation
Product Launch
Activation in Events/Festivals
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Direct
Print Direct
Ambient Media: Small Scale
Ambient Media: Large Scale
Indoor Direct (Public Spaces)
Interactive Digital Experience
Interactive Online Experience
Self Promotion
Creative Effectiveness
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Events
Product Launch
Mega Event
Big Dimension Event
Multi-Space Event
Corporate Event
Sports Event
Cultural Event
Brand Event
Social Responsibility Event
Low Budget Event
Business to Business Event
Outdoor Events
Indoor Events
Self Promotion
Creative Effectiveness
Digital
Website
Micro Site
Branded Content
UX/Usability
Best Use of AR/VR
Online Advertising
Digital Games
Self Promotion
Best Use of Digital
Creative Effectiveness
Campaign
Mobile
Services and Utilities App
Corporate Mobile App
Site Mobile
Mobile Games
Mobile Advertising Format
Relational Marketing Mobile
Social Media Mobile Use
Brand Activation in Mobile
Branded Content
Self Promotion
Best Use of Mobile
Creative Effectiveness
PR
PR Strategic Planning
Influence Management
Crisis Management
Internal Communication
Social and Environmental Responsability
Relation with Media
Spontaneous Media in Advertising Campaign
Low Budget Public Relations Plan
Effectiveness in Tecnhology Use in Public Relations
Best Use of Influencers
Political Campaign
Self Promotion
Creative Effectiveness
Innovation
Innovative Technology
Creative Innovation
Social Media
Best Use of Digital Influencers
Best Use of Social Media in Real Time
Isolated Post
Best Use of Twitter
Social Responsibility in Social Media
Best Use of Social Media in Crisis
Branded Content
Social Media Campaign
Design
Annual Reports
Brochures
Calendars
Catalogues
Corporate Identity
Editorial
Corporate Digitla Editorial Design
Eco Design
Logo
Magazine/Cover Art
Packaging
Point of Purchase
Poster
Naming
Signage
Design Web
Mobile/App Design
Special Format Design
Experiential Design
Illustration
Typography
Self Promotion
Design Effectiveness
Craft
TV/Cinema Film
Web Film
Animation
Copywritting
Art Direction
Best Production Value
Cinematography
Direction
Editing
Visual Effects
Script
Sound Design
Best Use of Music
Best Original Music
Photography
Motion Graphics
Campaign
Integrated Campaign
Effectiveness in Campaign