Categories

The Lisbon International Advertising Festival includes several categories which represent the universe of creative advertising, design, public relations, and media planning. Here you can get to know all our categories as well as their subcategories.

Each category will have a specific jury within the Grand Jury who will only assess the work related to that specific communication area. The Grand Jury will choose the pieces that will be evaluated in person in Lisbon by our Executive Jury.

 

Covid-19

Film

Press

Radio

Outdoor

Promo & Activation

Direct

Events

Digital

Mobile

PR

 Innovation

Social Media

Design

Craft

Campaign

New

Category

Entry Fee

Covid-19

150€

The Submissions Price in this category will be donated

to support the fight against Covid-19.

The Early Crows do not apply to this category.

Film

Film on TV

Film on WEB

Film on Cinema

Campaign

Self Promotion

Best Use of Film

Creative Effectiveness

Branded Content

Press

Self Promotion

Campaign

Best Use of Press

Creative Effectiveness

Normal Format

Special Format

Branded Content

Radio

Radio

Self Promotion

Campaign

Best Use of Radio

Creative Effectiveness

Radio Web

Branded Content

Outdoor

Indoor

Self Promotion

Campaign

Best Use of Outdoor

Creative Effectiveness

Normal Format

Special Format

Digital Outdoor

Interactive Outdoor

Promo

& Activation

Guerrilla Marketing

Self Promotion

Best Use of Media in Promo

Campaign

Creative Effectiveness

Public Thoroughfare Activation

Point of Sale Activation

Low Budget Activation

Product Launch

Activation in Events/Festivals

Direct

Print Direct

Ambient Media: Small Scale

Ambient Media: Large Scale

Indoor Direct (Public Spaces)

Interactive Digital Experience

Interactive Online Experience

Self Promotion

Creative Effectiveness

Events

Product Launch

Mega Event

Big Dimension Event

Multi-Space Event

Corporate Event

Sports Event

Cultural Event

Brand Event

Social Responsibility Event

Low Budget Event

Business to Business Event

Outdoor Events

Indoor Events

Self Promotion

Creative Effectiveness

Digital

Website

Micro Site

Branded Content

UX/Usability

Best Use of AR/VR

Online Advertising

Digital Games

Self Promotion

Best Use of Digital

Creative Effectiveness

Campaign

Mobile

Services and Utilities App

Corporate Mobile App

Site Mobile

Mobile Games

Mobile Advertising Format

Relational Marketing Mobile

Social Media Mobile Use

Brand Activation in Mobile

Branded Content

Self Promotion

Best Use of Mobile

Creative Effectiveness

PR

PR Strategic Planning

Influence Management

Crisis Management

Internal Communication

Social and Environmental Responsability

Relation with Media

Spontaneous Media in Advertising Campaign

Low Budget Public Relations Plan

Effectiveness in Tecnhology Use in Public Relations

Best Use of Influencers

Political Campaign

Self Promotion

Creative Effectiveness

Innovation

Innovative Technology

Creative Innovation

Social Media

Best Use of Digital Influencers

Best Use of Social Media in Real Time

Isolated Post

Best Use of Twitter

Social Responsibility in Social Media

Best Use of Social Media in Crisis

Branded Content

Social Media Campaign

Design

Annual Reports

Brochures

Calendars

Catalogues

Corporate Identity

Editorial

Corporate Digitla Editorial Design

Eco Design

Logo

Magazine/Cover Art

Packaging

Point of Purchase

Poster

Naming

Signage

Design Web

Mobile/App Design

Special Format Design

Experiential Design

Illustration

Typography

Self Promotion

Design Effectiveness

Craft

TV/Cinema Film

Web Film

Animation

Copywritting

Art Direction

Best Production Value

Cinematography

Direction

Editing

Visual Effects

Script

Sound Design

Best Use of Music

Best Original Music

Photography

Motion Graphics

Campaign

Integrated Campaign

Effectiveness in Campaign

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

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